Kato Brands Launch in Ireland


On October 29th, in Donnybrook Fair, Morehampton Rd, Dublin 4, VAA launched a truly unique and exotic range of African made products!!

The 5 brands Meru Herbs, Tusker, Madécasse, Eswatini and Star were all introduced by Value Added in Africa to Donnybrook Fair! Meru Herbs and Madécasse both display the Proudly Made in Africa label on their products. For more information on the PMIA label.

Sally Sawaya, marketing manager of the Meru Herbs coop, Kenya visited Ireland a year ago to meet with Irish buyers. She was delighted to be back to attend the launch and promote her brand on RTE television. Click on the photo below to watch the video.


Above: Sicily Kariuki, Principal Secretary of Agriculture in Kenya, Immaculate Wambua, Charge D’Affaires of the Kenyan Embassy in Ireland, Conall O’Caoimh director of VAA and Sally Sawaya marketing manager for Meru Herbs coop in Kenya.

Below: Sally and Conall appearing on RTE television with Keelin Shanley.

“Our coop can earn several times more when we export finished and packed products versus when we export raw materials. This makes a huge difference to the lives of our farmers, our staff, and their families.” – Sally Sawaya

Promoting African Goods in Ireland